MON, AUGUST 14 2017-theG&BJournal–LuLu® Lingerie Limited, launched for the first time in Nigeria, opening its third store in the Palms Shopping Mall in Lagos on the 27th August 2017. The new Lagos location will open with four new brands, including Nubian Skin, Erica M, Elomi, and Goddess.
The Palms is the first and largest center of its kind in Nigeria, providing an international shopping and cinema experience to Lagos. Located near the mall’s anchor tenant, ShopRite, LuLu® offers Lagosians quality name brand innerwear in an assortment of sizes and styles to accommodate the full spectrum of body styles and shapes.
The company sells more units of intimate apparel than any of its competitors in Nigeria, the largest economy in West Africa. Brands include LuLu, Hanes, Bali, Just My Size, L’eggs, Playtex, Wonderbra, Shock Absorber, and Maidenform.
Jabi Lake Mall in Abuja, the first flagship store in Nigeria and second store Polo Park Mall in Enugu, have been operating since January 2016. Jabi Lake Mall is a 25,000-sq m retail development in the Jabi/Utako region of Abuja. This double-level mall features contemporary architecture, waterfront restaurants, cafes, fast-food outlets, and stores selling international fashion brands. Polo Park Mall is a shopping mall in central Enugu, in Enugu State. It is classified as the “first world-class shopping mall” in Nigeria.
Each LuLu location has custom-made fixtures and fittings, spacious dressing rooms, as well as a projection installation featuring exclusive brands. LuLu offers a wide array of customer services, including professional bra fitting, and a service that educates customers on unfamiliar brands that offer design elements to which they have not been previously exposed. The depth of brands enables LuLu’s customers to make informed decisions on what works best for them in terms of size, style, fit, design, fabric, and price.
As a pioneer and category leader in the intimate apparel industry in West Africa, the company will open additional stores in Port Harcourt and Kano in the next 24 months to cater to the growing demand for quality innerwear at mass-market prices. LuLu offers also online shopping at www.lululingerie.ng.
LuLu Lingerie Limited (LuLu®) is Nigeria’s wholesale distributor and retailer of multi-brand underwear, sleepwear, and intimate apparel. As the authorized HanesBrands reseller and wholesale distributor, LuLu focuses on quality innerwear to cater to the growing demand in West Africa, with a strong focus on the Nigerian retail market.