By Abraham Jonah, Middle East Editorial Contributor
FRI, NOVEMBER 18 2016-Nathan Deal and The Weather Company, an IBM (NYSE: IBM) Business, today announced the company, which delivers up to 40 billion forecasts daily, will relocate its headquarters within Atlanta and is hiring an additional 400 people as it prepares to grow its services that already provide accurate, personalized and actionable weather data and insights to millions of consumers and thousands of businesses around the world.
“The Weather Company has made significant contributions in Georgia for more than three decades,” Governor Deal said. “The company’s decision to expand its workforce in the metro Atlanta area is a reflection of our state’s ability to retain dynamic companies with our business-friendly environment and highly skilled workforce. We look forward to our ongoing relationship with The Weather Company and its continued success in Georgia.”
The Weather Company, which was acquired by IBM in January, helps some of the world’s biggest brands in aviation, energy, insurance and media as well as government anticipate and respond to weather’s impact on their operations. It connects newscasters, airline pilots, energy traders, insurance executives, state agency employees, retail management and more to the weather intel they need.
“The combination of technology and expertise from The Weather Company and IBM is progressing well as we create additional value for the clients of both companies,” said Cameron Clayton, CEO and General Manager, The Weather Company. “The additional hiring and the move to a new headquarters are indicative of the support and investment that IBM is providing to attract and retain the best and brightest as we build this amazing business.”
Relocation of The Weather Company’s headquarters to Perimeter Summit at 1001 Perimeter Summit Boulevard is expected to begin in late spring of next year. Jobs being added include positions in software and product development, engineering, technology and marketing, among others.
The Weather Company provides weather data and insights via Weather’s API, its business solutions division, and its own digital products from The Weather Channel and Weather Underground.
Earlier this year, The Weather Company announced plans to advance the precision and accuracy of weather forecasting by combining hyper-local, short-term custom forecasts developed by IBM Research with The Weather Company’s global forecast model. The powerful combination of the two models is called Deep Thunder, which also uses historical weather data to train machine learning models to help businesses predict the actual impact of weather.
Every day, The Weather Company’s sophisticated models analyze data for worldwide locations using more than 100 terabytes of third-party data daily and Weather Underground’s network of more than 200,000 personal weather stations. Combining that enormous volume and variety of data with advances in atmospheric and computational sciences enables The Weather Company to produce one of the most reliable global forecasts available today.
As it announced the acquisition of The Weather Company in January, IBM said it will use The Weather Company’s technology and expertise to serve as the foundation for the Watson Internet of Things Cloud platform, building on a $3 billion commitment IBM made in 2015 to invest in the Internet of Things. The acquisition extended the scale and capability of IBM’s cloud data services platform and expanded The Weather Company’s enterprise services capabilities and consumer reach to a global scale, including plans to bring weather.com to new major markets such as China and India.
The Weather Company worked closely with the Georgia Department of Economic Development (GDECD), the Metro Atlanta Chamber and Georgia Power in the selection of its new headquarters location.
“We are excited that The Weather Company, a leader in the technology industry, is expanding their operations here,” said GDEcD Commissioner Pat Wilson. “We thank The Weather Company for their growth and confidence in the Atlanta area, and look forward to supporting them as they continue to provide weather data to millions of consumers and thousands of businesses around the world.”