Harness potentials in creative industry – British Council

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ABUJA, NOVEMBER 30, 2016 – The Federal Government has been urged to develop systems that will formalise businesses and harness potential in the creative industry to boost the nation’s economy.

This statement was made by Ojoma Ochai, The Director of Arts, British Council during an interview with the Journalists on Wednesday in Abuja.

According to her, so many businesses existed in the country but were under the informal sector including the creative arts industry.

“The issue of the informality of the creative industry is not peculiar to the creative economy.

“It is a macro Nigerian problem, so I think that once Nigeria as a country starts to develop the system to formalise businesses you will start to see the solution.

“In that way, the potential in the informal sector will be harnessed and the government can as well generate revenue through such mediums,” she said.

The director also said that the government could create incentives to encourage people to formalise their businesses.

She noted that the creative industry in the UK was not originally formal, but the government supported the system,“Another way is to incentivise this formalisation.

“In the UK, by creating mechanisms through which government support the creative industries, you are creating incentives for people to formalise their businesses.

Ochai said the creative economy had always existed from times past, but the difference with the modern trend was accrediting artworks to the intelligence of the human mind and converting it to wealth.

She observed that practitioners in the creative industry had already demonstrated their potential, adding that the film industry without major input from government developed to what it was.

According to her, more potential exists in the film industry, but the challenge is harnessing the potential to economically empower artists.

Ochai, however, said that the Federal Government was making commitments to restructure the creative industry in collaboration with the British Council.

“I think that there is a commitment that it is going to happen.

“While the British Council is contributing its quota to what ultimately, the Federal Government is looking to start to build the structures that will support people to turn their talent to profit,” Ochai said.

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